Colgate 360 toothbrush review

Colgate’s 360 toothbrush gives users a total-mouth clean by including the tongue and cheeks in the brushing experience. As one of the most popular toothbrush brands both in the US and worldwide, Colgate uses its soft-impact bristles and unique polishing cups to remove more plaque than a standard flat-trim toothbrush and improve whole-mouth oral hygiene rather than just the gumline.

With an ever-expanding range of oral hygiene products on the market, it can seem hard to know where to begin when looking for a sustainable long-term toothbrush. Most products today have an unprecedented number of additional features—some of which are less important than others. In fact, choosing the wrong toothbrush can cost you time and money, and it can also compromise your dental hygiene.

This Colgate 360 toothbrush review is here to help you decide if this brush suits your needs.

Colgate 360 Toothbrush Performance

  • Reduces 151% more bacteria than a standard flat-trim toothbrush.
  • Multi-level bristles to help remove more plaque between the teeth.
  • 3 focus elements for teeth, cheeks, and tongue.

How does the Colgate 360 toothbrush work?

Unlike most standard toothbrushes, the Colgate 360 has multi-level bristles and rubber polishing cups to help maximize plaque removal. Importantly, this also targets the cheeks as well the teeth to ensure a thorough whole-mouth clean. Because of this, the Colgate 360 toothbrush can gently remove stains while targeting hard-to-reach places with the help of the brush’s raised tip (view details).

What’s in the box?

The Colgate 360 toothbrush package includes either:

  • 4 pack toothbrushes.
  • 6 pack toothbrushes.
  • 8 pack toothbrushes.

This includes the cheek and tongue cleaners, which are built into the brush.

Colgate 360 toothbrush options

Most Colgate 360 toothbrushes come in the same four color options (purple, blue, green, orange). The bristles can also be customized as either:

Key features of the Colgate 360 toothbrush

FeaturesColgate 360
Tongue cleaner
Polishing cups
Brush replacements4-8
Brush optionsMedium/Soft

Colgate 360 toothbrush pros and cons


  • 2 bristle options suitable for sensitive teeth.
  • Unique tongue cleaner to reduce 151% more bacteria than standard brushes.
  • Also includes unique polishing cups to remove plaque and stains.
  • Does not depend on electrical appliances/batteries to charge.


  • Lacks the power of electric toothbrushes.
  • Less suited to those who struggle to time their brushing routine.

4 key features unpacked

Tongue cleaner

In contrast to other brands that prioritize flat-trim brushes over dynamic features, the Colgate 360 toothbrush has a built-in tongue cleaner to help eliminate up to 151% more bacteria than a standard toothbrush. Along with this, the tongue cleaner aids in eliminating bad breath and gives users an all-round clean that concentrates on the mouth as a whole.

Polishing cups

As well as the built-in tongue cleaner, the Colgate 360 brush heads also include unique polishing cups which help to remove plaque and reduce the appearance of stains. As a built-in feature of the brush head, the polishing cups and bristles ensure a total-mouth clean by allowing for greater access to hard-to-reach areas. This is in contrast to flat-trim brushes where bristles are even.

Brush replacements

Each Colgate 360 pack includes replacement brushes/brushes for family use. The packs currently available include 4, 6, or 8 brushes.

Brush options

The Colgate 360 toothbrush is available in medium or soft bristles—the latter being recommended by dental professionals. This is because softer bristles reduce the risk of enamel damage and ensure the tooth surface stays strong.

How does the Colgate 360 toothbrush compare?

FeaturesColgate 360Oral B Vitality Dual CleanSonicare Easy Clean
Tongue cleanerXX
Polishing cupsXX
Brush replacements4-82x dual brush heads1 ProResults gum health brush head
Brush optionsMedium/SoftDaily CleanClean
Check detailsViewViewView

Who is the Colgate 360 toothbrush suitable for?

  • Those who prefer manual toothbrushes.
  • People with sensitivity issues.
  • Those with families or a lower budget.

This brush is less suitable for those who prefer electric toothbrushes as it requires the user to be responsible for the brushing time and pattern. For those looking for an electric toothbrush, the Sonicare EasyClean is a simple one-clean model which uses sonic technology for advanced brushing.

Reliability and long term use

In the dental world, Colgate toothbrushes have a positive status. However, manual brushes are sometimes criticized for providing a weaker clean than electric brushes. While Dr. Richard Price insists that “an electric brush or a hand brush will do the same good job,” electric brushes may be better for those with arthritis who struggle to brush with manual toothbrushes.

The Colgate 360 toothbrush can be used without the need for batteries or electrical appliances, which makes it more eco-friendly than most electric toothbrush brands. However, like electric brushes, they should be replaced every 3 months (and for the Colgate 360, this means the entire brush, unlike the electric toothbrush heads). Using the toothbrush correctly is also important for long-term use.

How to use the Colgate 360 toothbrush

  1. Firstly, apply a pea-sized amount of toothpaste to the brush head.
  2. Wet the brush with water and angle towards gums.
  3. Use small circular motions to brush the tooth surface, ensuring that the gum line and hard-to-reach areas are covered.
  4. Use the gel-textured back of the toothbrush head to rub the tongue.
  5. Rinse and continue with mouthwash/flossing.

Colgate 360 toothbrush warranty and customer support

As a manual toothbrush, the Colgate 360 toothbrush does not include warranty. As a product advised to last 3 months, Colgate has a positive Amazon rating and continues to be a reputable market leader. If you do run into trouble using this product, the following support options are available:

Phone: 00 800 3213 2132.

Twitter: Colgate

Facebook: Colgate


Overall, the Colgate 360 is a unique manual toothbrush in its advanced total-mouth features. As most dentists recommend a tongue scraper, this brush is particularly useful for targeting bad breath and for reducing overall oral bacteria. Besides that, this brush is also great for those who prefer manual brushes and is particularly cost-effective for those with families or individuals looking to buy in bulk.

-> See prices

Frequently asked questions

How does this differ from a normal manual brush?

Unlike most manual toothbrushes, which include a flat-bristle brush head, the Colgate 360 uses a mixture of bristles and polishing cups to increase the brush’s efficacy. This helps to polish the tooth surface and to reduce the build-up of stains.

How do I deal with toothpaste residue on the brush head?

To keep the brush clean, rinse with water after use and, if necessary, clean the brush with a damp cloth to remove any build-up. Colgate also recommends replacing the brush every 3 months.

Are the brush heads compact or full size?

The Colgate 360 brushes are full size apart from the 6-pack, which has the compact brush head.

Are these made in the USA?

No; these are made at Colgate’s manufacturing plant in Switzerland.

What is the difference between the soft and medium bristle styles?

The medium bristles are slightly tougher than the soft and also hold up for longer. However, the soft bristles are more suited to those with hypersensitivity.

How long do the soft bristles last when using twice a day?

According to Colgate, the brushes will last for 3 months. However, because the soft bristles are less durable than the medium bristles, you should regularly check for signs of fraying.

What color brushes do you get?

While each pack may vary, the colors tend to include purple, blue, orange, and green.

Can I use my UV toothbrush holder to protect this product from bacteria?

Colgate toothbrushes have not been tested for use with UV sterilizers, and therefore this cannot be recommended.

Do the toothbrushes contain BPA?

No; all Colgate toothbrushes are BPA-free.

What toothpaste should I use with this brush?

You can use any toothpaste along with this brush. It is worth noting that Colgate’s Cavity Protection toothpaste is a bestseller.

Size guide

  • 6.3 x 1 x 9.2 inches.
  • 4.8 ounces.

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